replacing full time work, wages have have been going down not since the crisis, which with wasn't obama's fault burks since the recovery started, which is his recovery. >> steve: yeah. instead we got big bird and 47%. who cares? >> the war on women and imaginary contraception ban that no one was advocating and nobody ever supported. but by bringing it up, george stephanopoulos made it a story. >> gretchen: the interesting thing is a pugh study said between october -- august and october showed how important the media coverage actual actually is. it showed when there were more positive stories about mitt romney, there was, actually, daughter particular time before the first debate, that his numbers went up in the polls. so it showed the influence that the media can actually have on the people. >> yes. and that debate performance in particular forced some positive stories about romney. but it's also interesting that you look at the period before they were forced to write something nice about him and because he had earned it essentially, you found that the coverage was about twice as positive